Al Mada Ventures is a $110M Venture Capital fund investing capital in scalable, sustainable and innovative companies that have the power to reshape industries across the African continent. Born, bred and fuelled by a century-old African heritage & backed by 100% African capital, our ambition is to support visionary entrepreneurs to develop and scale transformative ideas for Africa and for the world.
We invest in those that
redefine the landscape of innovation! We believe that Africa is not only the continent of the future
but the continent of the present. A place on a mission to empower a bold reality. By collaborating
with the next generation of African entrepreneurs we create the next generation of progress. We are
not just investors - we are partners.
We are committed to creating a culture of alliance and
innovation, where ideas become world-changing ecosystems. We are proud to be born here.
Al Mada Ventures leads Journify’s $12M Series A, co-led by Silicon Badia, at four times the company’s previous valuation. Already used by 100+ businesses to send complete customer signals to Google, Meta, TikTok, Snap and Amazon Ads, Journify will use the funding to enter the US and Europe and grow the AI behind its platform.
Founded by Moroccan entrepreneurs, Journify connects customer data across online and offline touchpoints and delivers it to platforms like Google, TikTok, Amazon and Snap, helping 100+ businesses get more from their ad spend. With AMV’s support, it will deepen its Middle East presence, expand into the US and evolve toward an AI-powered marketing operating system.
