Journify builds the data foundation that performance marketing runs on, and Al Mada Ventures (AMV) is proud to support that journey.
Founded to give every brand the signal quality once reserved for large enterprises, Journify builds the infrastructure that powers better advertising performance. It connects customer data across digital and physical touchpoints and delivers complete, accurate signals to the platforms where optimization happens.
Founded by Moroccan entrepreneurs with a global vision, Journify operates across the Middle East and the U.S., helping brands strengthen the data their ad platforms rely on, measure signal quality, and turn better signals into better performance.
“AI is changing how advertising works, but its effectiveness depends on the data behind it. We built Journify to help brands turn their own customer data into better signals for the platforms they rely on, so they can get more from every marketing dollar.”
Taoufik El Jamali
Co-founder and CEO
Ad platforms find a brand's next customer by learning from its current ones. Every click, visit, add to cart, phone call, store visit, and purchase is a lesson. But not every lesson leads to results. Browser restrictions, broken tracking, and offline sales that never get connected all leave ad platforms like Google, TikTok, Snap, and Meta learning from an incomplete picture of a brand's customers.
Founded in 2022, with its first product launch in 2023, Journify closes that gap. It makes sure every conversion reaches the ad platform complete and accurate. Journify is an official Conversion API partner of Google, TikTok, Amazon, and Snap. Its mission is straightforward, to help brands turn their customer data into better signals, better optimization, and better marketing performance.
For Co-founder and CEO Taoufik El Jamali, the opportunity emerged from two decades of experience building and scaling technology companies in Silicon Valley. Having seen first-hand how complex and costly enterprise marketing technology can be, he set out to create something simpler. From day one, Taoufik has been fiercely protective of a culture where the best local talent can thrive, bringing together low egos, high trust, collaboration and a relentless commitment to learning and excellence.
That philosophy takes shape in Journify’s engineering team, which has grown to more than 10 engineers based in Taoufik’s home country of Morocco. Together, they are building the technology that connects brands’ first-party customer data to advertising platforms in real time, helping those platforms optimize campaigns more effectively. Today, more than 100 businesses use Journify to put their customer data to work and get more from their advertising spend.
Journify has built a strong foundation for its next phase of growth. The business’s latest funding, led by AMV, will help deepen its presence in the Middle East while accelerating expansion into the U.S. At the same time, Journify is taking its technology further by evolving from data infrastructure towards an AI-powered operating system that supports performance marketers more directly, helping them decide where to focus their budgets and, eventually, take action directly.
AMV is proud to support Journify as it enters its next phase of growth. Our investment reflects a shared belief in Africa-led innovation and the potential for businesses built in the region to compete on a global stage. With roots in Morocco, a growing customer base in the Middle East, and ambitions in the U.S., Journify represents the kind of globally minded technology company AMV is looking to back.
Technology is a vital part of AMV’s investment portfolio, spanning sectors from financial inclusion to climate resilience. Journify’s model not only brings greater innovation to the world of marketing, but democratizes access by making the deployment of sophisticated data infrastructure that might otherwise cost six figures annually and take months to implement realistically to businesses of all types and sizes.
Looking to the future, Journify's development of its AI capabilities unlocks the potential for even more marketing autonomy: moving towards an agentic model where the platform can recommend and eventually execute specific actions within set parameters, policies and controls.
Throughout the journey, AMV will continue to support Journify with more than capital, providing strategic guidance and a broader network as the company continues to expand. Our ambition is to help Journify take technology built in Morocco to a global market, while building a new generation of intelligent infrastructure for performance marketers and proving that technological innovation doesn’t have to originate in the Bay Area and it can come from anywhere in the world.
“31% of consumers globally use AI to decide what to buy, up from 10% a year ago*. As AI takes on a greater role in marketing, we believe the connection between reliable customer data and the decisions built on it will become increasingly valuable. What interests us about Journify is its approach to building that connection from the data layer up: a privacy-first foundation that can evolve into intelligence and action. The founders’ understanding of that opportunity gives us confidence in their ability to build a platform that marketers can increasingly rely on, both to understand their customers and to act on that understanding.”
*COF Survey 2026 (N=13189).
Omar Laalej
Managing Director
Al Mada Ventures